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Employer Brand

A strong, unique employer brand helps attract and retain the talent that a business needs to be able to succeed.

It defines the values and culture at the heart of the business. It communicates what is expected of people that work in the business, and what they can expect in return.

We believe employer brand is the single most important element of modern-day business strategy, and we’ve a unique approach that our clients love.

Learn more about our approach from our creative and strategy team.

Our process delivers an employer brand that everyone in the business will believe in and be proud of, together with a full suite of assets and ideas to help hiring managers and HR teams communicate the new brand to the talent required. 

Outputs include:

  • 360-degree research across your business, sector and influencers
  • Positioning statement and EVP creation and definition
  • Employer Brand visual development including photography
  • Employer brand, EVP and talent attraction messaging framework
  • Internal and external employer brand narrative
  • Persona profiles for talent attraction
  • Employer brand toolkit and assets for talent attraction
  • Activation strategies
  • Activation campaign delivery
  • Measurement of success and future development strategies

Need help with your employer branding?

As Defenders of Happiness, we bring clarity, focus, and diversity to our clients’ talent attraction activities. Because companies and people should always be happy, together.

Discover how we can help

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