Skip to content

#41 The Secret to Signature Storytelling with David Aaker

The Secret to Signature Storytelling with David AakerOn this week's episode of Getting Goosebumps: The Power of Storytelling, we're joined by David Aaker. An American theorist and consultant, David specialises in marketing, focusing on how brands can use storytelling to enhance their brand strategy.

David is also the author of several books including Aaker on Branding: 20 Principles That Drive Sucess and Brand Relevance: Making Competitors Irrelevant.

Signature storytelling

David delves into the power of signature storytelling, sharing why a great narrative is often far more effective for holding the attention of an audience than facts are.

Strategic stories

What sets Signature Storytelling apart? David teaches us why signature stories can be so useful to brands in comparison to other forms of storytelling. 

Looking inside your brand

David guides us through why understanding the key values of your organisation is essential for devising a strategic story.

He advises us to dig deeper and start asking questions about our organisations to craft stories that really reflect who we are.

Recent Podcasts

#48 How Ann Zuccardy became an accidental neuroscientist

This week I am joined on another episode of Getting Goosepumps by Ann Zuccardy, and what an episode it is. Ann a former writer who suffered from a brain injury has since become, what she explains to be, an accidental neuroscientist. 4 years following her injury Ann has learned that the majority of…

#47 Doing the right thing by your customer with Jay Baer

On this week’s episode of Getting Goosebumps, I have the chance to chat with master marketer, NY Times bestselling author and keynote speaker Jay Baer.

#46 Using comedy to engage your audience with Jack Kester Milner

So on this weeks episode I am joined by Jack Kester Milner. Jack’s career history includes an impressive simultaneous career as a director writer, comedy actor and producer in television, radio and film.

#45 Telling your employer brand story with Lars Schmidt

On this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR. He is also the Co-founder of HROS – a platform designed to bring an open sourced approach to HR & Recruitment.