I joined Ph.Creative in 2010 after 3 years working for another digital agency. It was a natural move given that my brother Dave was already involved in the business. Initially, I worked in Valencia, managing the search clients and managing the team back in Liverpool. After 4 years I moved back to head up the Inbound team.

Relationships are central to everything I do. Being commercially focused and having an innate ability to problem solve are also key. I also discovered a passion for people management; working with someone to hone their skills and forge their path.

In the last few years, the business has evolved to become more focused around Employer Brand. In April 2017 I joined the board of directors, responsible for our Client Services department.

3 things I love: BBQs; Liverpool FC; travelling