If you’re looking to really hit the ground running with your inbound marketing strategy, you’re probably planning the best way to manage all the platforms you’ll be utilising. It can be a difficult task managing social channels, blogs and website traffic across multiple platforms and one that usually proves a challenge for even the most skilled of marketers.
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At Ph. Creative, we live by our creed as Defenders of Happiness. We’re bringing career happiness to hundreds of thousands of employees, and, in turn, their employers. And we’d love to do the same for you and your organization.
Google for Jobs has fast become one of the go-to places to advertise a vacancy for recruiters and hiring managers worldwide. Our guide provides some great tips on how to reduce job board spend by utilising Google’s free service. Find out how to get the best from your job ads
This ebook guides you through the process of devising a brand experience worth remembering. From CX mapping with precision, to crafting stories that resonate, this is your complete guide to refreshing your recruitment strategy. Complete the form to download the ebook.
If you’re under any pressure at all to reduce recruitment agency dependency and fees, you need to read this book. If you’re spending too much money on job boards because your careers site doesn’t deliver enough job applications, you need to read this book. If you’re constantly battling to beat your competitors to attract the same top talent month on month, you need to read this book.
We at Ph.Creative have discovered that social media isn’t just social media anymore; it’s much more than that. To be successful across the myriad of available channels you need to combine a variety of other marketing disciplines. To be truly effective you need to have your personas defined, your influencers engaged and your remarkable content scheduled.
In today’s world of content marketing, you create your best content to educate, inform, and subconsciously persuade your audience. Each persona in your audience will react differently to the types of content you create. Influencers are those who have a reputation in the field and are held in high regard by their following.
Being able to effectively define and implement your brand values is crucial. These organisational charts enable you to do just that.
A lot of online conversations lack context. It’s all too easy to forget that behind every social media profile is a living breathing human being with needs and unique interests.
The most important starting point for any brand looking for scalable success online is to define their brand values. In order to do this, you need to establish your cause, or your ‘why’. Your ‘why’ should be your core brand value and should be carried through all of your content/messaging.
A content matrix is one of the most valuable tools any marketer can have in their armoury. By plotting your content, you’re forced to consider the most fundamental concepts of your content strategy and then organise your time and budget around them.
To help you implement the ideas and advice in Chapters 5 and 6 of Getting Goosebumps, we've created a content matrix template. Download it and you'll be planning, creating, scheduling and sharing great content in next to no time.
This is an overview on complying with the new GDPR legislation and on how we can help your business in this process. Complete the form to download the resource.