If you’re looking to really hit the ground running with your inbound marketing strategy, you’re probably planning the best way to manage all the platforms you’ll be utilising. It can be a difficult task managing social channels, blogs and website traffic across multiple platforms and one that usually proves a challenge for even the most skilled of marketers.
The most important starting point for any brand looking for scalable success online is to define their brand values. In order to do this, you need to establish your cause, or your ‘why’. Your ‘why’ should be your core brand value and should be carried through all of your content/messaging.
A content matrix is one of the most valuable tools any marketer can
have in their armoury. By plotting your content, you’re forced to
consider the most fundamental concepts of your content strategy and
then organise your time and budget around them.
To help you implement the ideas and advice in Chapters 5 and 6 of Getting Goosebumps, we've created a content matrix template. Download it and you'll be planning, creating, scheduling and sharing great content in next to no time.