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twitter tips for business - make your tweets count

by Dave Hazlehurst 23 June 2009 at 12:57

I'm constantly asked questions about what is twitter and how best can we use it for business.  So I thought i'd put this short blog together on some of the 'twitter tips' that we've seen work for our clients:

  • Protect your brand name – Make sure you have registered your company name.  For example twitter.com/youbusinessname. So in our case we have: twitter.com/phcreative.  Remember once it’s gone...it’s gone!
  • You can also be clever with your account names.  If I call my twitter account “FreeSEOtips” then it’s obvious what information I’m going to provide to my followers
  • Use images and photos on your accounts...bring your twitter page alive and you’ll attract more followers.  Meaning if you’re clever, more people and businesses will engage with you and thus help you build a relationship with them
  • Think about your tweets as a news flash.  Making them compelling, provide links to landing pages within your website or your blog posts.  Don’t simply waste tweets about “going down to the shop” (unless you have a reason to do it).  The less relevant, interesting and engaging your tweets, the more likely your followers will be to ‘switch off’ and stop listening
  • ‘Givers gain’ – retweet people's tweets and you’ll encourage others to help you spread your content out across the web.  Which in turn builds followers, traffic, and inbound links – helping drive enquires, revenue and money to you
  • twitter doesn’t just happen overnight – like all things online, it takes time to build trust and authority.  You need a plan with a clear purpose on what you post and why.  Twitter becomes part of your online estate and is tool to help your engage, build relationships and drive revenue
  • It’s very easy to start – sustainability is the key.  If you simple use it to stay connected with your friends, then it a simple task.  But if you want to maximise it as a business tool, then you’ll need to think and consider your approach

So there you go...some quick “twitter tips” helping your tweets to be hear and more importantly (and as always at ph towers), with business focus on helping you drive more results.

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