Google AdWords Quality Score (GQS) - What is it?

Google’s mission is to provide the most relevant and useful information to the user based on what they have searched for. They ensure this through having systems that measure relevancy and more importantly for you… reward the smart advertisers for being relevant.

Quality Score helps ensure that only the most relevant ads appear to users on Google. The AdWords system works best for everybody—advertisers, users, publishers and Google too—when the ads that they display match users' needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position and bring you the most success.

By using best practice techniques in your Google AdWords campaign i.e. methodical keyword analysis, best practice set up, along with other ‘optimisation’ techniques you can achieve a strong quality score.

The benefits you through in improved Google AdWords rankings (ahead of your competition) whilst helping your Pay Per Click advertising budget go further.