How you organise, set up and tailor your AdWords account affects the success of your PPC advertising. Whilst having your AdWords account organised through ‘best practice’ structure will keep things simple and help you manage performance.

You can target your AdWords account to specific countries, regions and even radius based to specific locations. Set up your campaign to a ‘core’ area and theme. Then set up a number of ad groups to target variations around specific keywords and phrases.

• Organise AdWords Campaigns byTopic
• Target the right Locations
• Create Highly Specific Ad groups
• Avoid Duplicate Keywords across Ad Groups

Take time to plan and map out your cam,apign will protect your budget, google quality score...ensuring you improve your ROI and make your budget go further.