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Why is Search Marketing Important?

by Dave Hazlehurst 6 January 2009 at 18:14

Approximately 85% of all online traffic starts with a search query using a major search engine.

If you haven’t considered targeting those who are searching and trying to find what you offer…the chances are you’re missing a serious opportunity to drive new business.

The ‘brochure site’ analogy…”but I’ve already got a website”

Many people say, “we’ve already got a website” indeed we have many clients who come to us saying we’ve got a great website (and it wasn’t cheap!). To many businesses have a great looking website, but fail to harness the power and opportunity that search engine marketing provides.

Without customers visiting your website is like a supermarket opening a new store and not telling anyone where it is. Or imagine printing 250 000 leaflets that look great, but then locking them in the stock room – they would simply not be working for you!

Search Engine Marketing is ‘Pull’ not ‘Push’ marketing

What’s more search marketing is ‘pull’ not ‘push’ marketing. You’re attracting or ‘pulling’ customers to your website that are searching for you. You’re not ‘pushing’ your message out there in the hope that someone finds you…whilst being interested in what you have to say.

Search marketing helps you get more from your website. If you’d like some free advice and understand the opportunity that is already out there…why not get in touch and see where it takes us?

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