It’s been splashed all over the web for weeks now, so we thought you might just be wondering what this buzz about Google Buzz is all about. Well, Buzz is Google’s new product that is being compared to social networks like Twitter and Facebook. It’s integrated with Gmail and other Google products and it has been called Google’s 'missing link' in tying Google together as a social network.

So what does it do?

•    Buzz will show you a thumbnail of a YouTube video and make it easy to play
•    It features a custom photo viewer which lets you flip through enlarged thumbnails of pictures quickly
•    If you share links, it will automatically fetch headlines and photos from the post (similar to Facebook)
•    You can "like," "unlike" and expand comments

Buzz may benefit your business as an organisational tool or as a way to communicate even more with existing contacts. The idea is that when you see what your Gmail contacts are saying, it will not only keep those people fresh in your mind, but it can encourage further communication. And this could possibly lend to better organisation of your communication, which could in turn save you time.

Depending on how many of the possibilities actually happen, Google Buzz could become a central place for that communication. The more services Buzz gets integrated with, the better it could become for organisation.

So now you know, why not take try it out yourself? Google co-founder, Sergey Brin says he wrote an opinion piece, posted it to Google Buzz, and quickly had 50 comments, and edited based on feedback. Easy for a Google co-founder to say! We’d much rather hear your opinions, so tell us. Let us know what you think of Buzz…