You might already know this, but I think it’s important to reiterate how important it is to keep track of your online visitors. In offline business, gauging interest from clients and customers is as important as making the sales and it’s the same online. Business interest needs to be recorded to track trends in sales and predict future performance. You must treat your online business the same as your offline business!

So what can we do with Google Analytics?

With Google analytics you will have the ability to track every visitor on your site over a period of time. You can have these reports emailed to you and saved online for you to view wherever and whenever you need. Daily reports by email are a favourite amongst our clients.

Google analytics uses graphs and charts (which you can customize) to show you the data. As you can see, the subject website has had a consistent flow of visitors. With the help of Google Analytics, new pages and changes to the website would show a change in this graph over time. Google Analytics makes the improvement and promoting processes of using a website for online business a much smoother experience. 

It’s not just the number of visitors we can track, Google Analytics also allows us to track;

• Traffic Sources
• Top Landing Pages
• Top pages browsed by visitors
• Traffic Geography
• Visitors connection speeds
• Visitors Internet Browser
• Bounce Rates

In addition to many other tracking features Google Analytics also allows us to setup goals and filters which can help refine the data so you can see specifically the best performing pages. If you have targeted a specific product on your website, it helps to use the goals feature to understand which parts of your website are funnelling visitors to your goal and optimize accordingly.

Google Analytics should be a key weapon in your arsenal to tackle online business effectively.

If you don’t have Google Analytics you can sign up for a Webmaster Account here. Checkout some other Google tools like Google Street View.