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What Consumers Will Pay for Online

by Bryan Adams 17 February 2010 at 10:30

Movies, music, and games topped a new list of the content types that consumers are most willing to pay for online. The survey of 27,000 consumers across 52 countries, also indicated that content created online, such as blogs, podcasts, and video, are the least likely to attract consumer’s money.

These findings come as good news, as consumers are clearly indicating more of a willingness to pay for more online, particularly online newspapers, magazines and radio. Take a look at the chart to see more:

 

However, the study also found that “nearly eight out of every ten (79%) would no longer use a web site that charges them, presuming they can find the same information at no cost.” In other words, unless your website breaks a lot of exclusive stories then charging for content will be almost impossible.

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