Twitter – The star of Micro blogging and the next revolution, says Bryan Adams, managing director of Ph Creative

 
So when Peter Fenton from Benchmark and Todd Chaffee from Institutional Venture Partners investment company knocks on your door and offers you $35m, the chances are you’ve something pretty good going on.

Twitter is certainly beginning to gain momentum beyond the web geeks – it’s got past the IT industry, it’s poked its head into the social networking crowd and now it’s firmly in the public domain and its not going to stop until your granny is tweeting with the best of them.

We’ve seen the mobile phone industry singlehandedly become responsible for evolving the dexterity of the human thumb with the introduction of the texting culture -even to the extent of creating a new language amongst the masses – as if teenagers weren’t hard enough to understand without introducing a completely new texting shorthand language. Anyway, I digress… my point is… Get ready for the next revolution!

But first, it’s worth acknowledging a sign of the times…the phenomenon of what is essentially, a socially driven culture virally spreading across the world for social purposes then, because of its momentum demands the attention of the business world and soon dictating the future of commercial communications.

We could all soon be tweeting to the same tune, keeping everyone updated with our goings-on and connecting to more people more often.

From a marketing perspective, we’re going to see more and more of this ‘next generation’ technology and culture merging the lines between personal/social and business sales and marketing. If it’s embraced and harnessed properly it can open up a vast new world of exposure for your message and your brand.  It’s happening already but we’re only just getting started – the possibilities are endless.

What tweeting demonstrates for me is the power of the individual to affect the masses in the sales and marketing sphere.

Why? Think of it like this. A teenager in Alaska using Twitter can easily hold the attention of a global audience of billions - easier and quicker than a global brand traditionally spending £m’s to broadcast to a fraction of the audience burning a monumental hole in their advertising and marketing budget to little effect in comparison.

The beauty of this shift is the kid in Alaska is building a following due to merit and credibility. The advertising between movies, corporate banners on websites and full-page glossy messages in magazines are increasingly becoming the noise we tolerate, whilst looking for the kid in Alaska…. It’s probably not so surprising that that ITC investment company came -a- knocking with $35m on offer.

 

We’re no kid in Alaska but by all means follow our tweets

Happy Tweeting!