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Tips for Getting Found in Real Time Searches

by Bryan Adams 28 January 2010 at 12:14

1. Use Keywords

This may seem obvious, but make sure you’re using keywords not only in your content, but in your titles and updates. If the right keywords are in the title, then those keywords are also more likely to appear in any ensuing Tweets, Facebook updates, etc. If someone searches for those keywords, they will be more likely to find your content in a real-time search. The same goes for your own Tweets/status updates. Even if you are not sharing an article, if you want your update to be found, use relevant keywords.

2. Talk about Timely Events

Simply mentioning events that are current will put you in the direction of those results, provided the right keywords are in play. Provide legitimate conversation and put yourself on more people's radars, without throwing links at them every time.

3. Have Lots of Followers

If you have a lot of followers or friends on social networks, or even just readers of your blog, you are going to get more people sharing your content. The more people sharing your content, the more your content will be making its way into real time searches.

4. Promote Conversation

Whether on your blog or on a social network - try and spark some conversations. Talk about topics that people are interested in. This is tied to number 2. The more conversations you are involved with, the bigger the impression you will make in real times searches.

5. Include Calls to Engagement

Buttons like Tweetmeme's and Digg's can be put in articles to show the amount of retweets/diggs your article has had - acting as a meter for engagement. The buttons provide a "call to action" to share your content. People can digg or retweet your story with a simple click, and you're one step closer to being found in real-time search.

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Tags:

Facebook | Google | Keyword Research | social networking | twitter

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