At a recent presentation entitled “Getting the best out of your website” the speaker mentioned how it doesn’t matter how your website looks as long as you can get their contact details easily.  I disagree.
How many times have you clicked onto a website and clicked off it almost immediately because it’s just a bunch of text, text and more text?  In this consumer focused environment looks ARE everything!
Look at these two websites ↓↓↓

www.therenewableenergycentre.co.uk

www.eco-environments.co.uk

Both websites provide information on renewable energy and the benefits from using all the various sources. However, which website would entice you? Personally, Eco Environments looks slick, fun and professional whereas the renewable energy centre, whilst it’s oozing with information, is an immediate turn off due to the sheer amount of block text.
Influencing your clients through your website is relatively easy; all you need to show is your creative side to wow your audience. Five key areas that I always encourage anyone trying to improve their website include:

1. Make it impressive- using your Company colours ties your Brand and website together.
2. Easy to Navigate- don’t bombard your potential customers with hundreds of pages, all full corporate info. Keep your titles focused so everyone can find what they need easily.
3. Quality Content. Your website should be informative but NOT boring. Remember it’s about enticing your potential clients not killing them with dull, uninspiring jargon.
4. Keep it up-to-date! Let your public know what you’ve been up to. Which clients you’re working with, who’s written a testimonial about your company etc. You’re proud of your company so why not shout about it.
5. Finally, (and arguably the most important) Contact Information. Have your telephone number, email address, Blackberry Pin, Linked In Address, whatever it is, on show!
“There’s nothing worse than scrapping around a website trying to find a phone number... Usually I’ll get frustrated and try another site” (Victoria Wareham-) DONT LET THIS HAPPEN TO YOU! 

I hope this has been helpful, and remember the greatest thing about a website is that it's accessible to an enormous volume of people from almost any location. Therefore why not make it as read-able and polished as possible to persuade your potential clients.