Do you ever wonder how big brands manage to stay on top of their game? Imagine trying to be interesting for 250 years! Well, that’s exactly what our top beer brands have managed to do.

For all you beer fans out there, you can now get a range of beer apps for your iPhone. We’re talking beer games, beer reference guides; locate your nearest pint – even apps that measure how drunk you are.

Once again beer companies have managed to keep up with today’s market by being imaginative, creative and a little bit crazy…. Just look at iBeer for example.

iBeer is a fun app that simulates drinking a pint of beer from your iPhone. You can choose from five different beers and the visual of tipping the glass (iPhone) back and seeing the liquid disappear is strikingly real. It even makes a loud burp at the end.

What the likes of Guinness have managed to do, is to keep up with new and modern trends despite being an old brand. By applying their brand to the iPhone, they have added novelty to the latest technology in order to convert to a bigger customer base.

All you have to do is to find your own way of keeping up with the lastest technology and soon you'll be converting to a bigger customer base as well.