A new study has revealed that 73% of women are now active social media users and engage at least once a week with popular social media platforms.

BlogHer and iVillage, who conducted the survey, found that women rely heavily on both blogs and message boards when seeking advice and recommendations especially when looking for information to help with the purchase of new products. In fact the twenty million users who visit the BlogHer Network favour blogs over every other media source.

The findings show that even as the scale of overall social media usage continues to grow, blogs still continue to be a highly reliable resource for all women online.
So if your business relies on female customers or visitors, then regular blog posts full of helpful advice will allow you to build a relationship with your target market and allow you to be seen as experts in your field.

The survey also mentions the importance of product information so try including a reviews and a ratings system for your products. This way you’ll be far more likely to increase your conversion rate and build the amount of regular customers.

Other highlights from the study include:

• Among the iVillage community, 73 percent say they are sharing topics on message boards/forums that they would not share on social networks. Of those, relationships (61%), health (45%) and work-related (39%) issues were the main topics they would not share on social networks.
• Message boards/forums are second only to conversations with friends and family as the preferred source of product purchasing information for iVillage users.