Papa John's has joined a long line of brands that have launched a social media campaign on their Facebook page. ‘Papa's Specialty Pizza Challenge,’ will be asking customers to come up with ideas for their next specialty pizza. The contestant who comes up with the winning name and recipe will then be offered a "slice" of the sales.
Users who enter Papa's Specialty Challenge are required to share in 250 words or less what makes their pizza special for a chance to win. Judging criteria will be based on:
• Overall appeal
• Taste of the final product
• Creativity of the name
• Interest of the pizza's story
All entries will be featured in a gallery on Papa John's Facebook page, where founder John Schnatter and his team will select ten semi-finalists. Those ten recipes will be tested at the company's headquarters in Louisville, Ky.
The challenge will then be narrowed down to the top three recipes, which will be featured temporarily on Papa John's menu. The finalists will also receive a marketing budget of $1,000 to help drive sales of their respective pizzas.
The grand prize winner will also receive free Papa John's pizza for life as well as a chance to appear in a "Papa's in the House" TV commercial.
Thousands of people are already getting involved in the campaign and it’s also getting a mountain of media exposure. If you can think of a relevant yet exciting social media campaign for your brand, you never know how much exposure you could attract. All this social media campaign costs Papa John’s is a ‘slice’ of their profits, which for all the attention it has attracted, is more than worth it.
