A new study has found that people describe brands who are still not engaged with social media, as being 'out of touch.'

1,500 consumers were asked; "What does it say about a brand if they are not involved with sites like Facebook and Twitter?" 

Some of the responses included:

• "It's EXPECTED that a company have some digital face - whether it's on FB or Twitter I don't know - but they need a strong electronic presence or you doubt their relevance in today's marketplace." (Female 50-54)
• "Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method." (Male 35-39)
• "It shows they are not really with it or in tune with the new ways to communicate with customers." (Female 18-24)
• "If they're not on Facebook or Twitter, then they aren't in touch with the "electronic" people."  (Female 55-59)
  

The survey found that 51% of Facebook fans and 67% of Twitter followers are more likely to buy from the brands they follow or are a fan of. It also found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands.

The findings evidently show that companies who are still not actively engaging in social media are missing out on a huge opportunity. Not only does social media have a relatively low cost touch point but it has repeatedly demonstrated a direct impact on sales and positive word of mouth. By now, if you're not engaged with social media, you're showing your potential customer a reluctance to engage with them on their terms. Isn't it time you gave your customer what they want?