PPC, SEO, SEM, SMO, meta tags, page title, etc, etc…
It can be become confusing!. We place all this ‘jargon’ under the term of ‘Search Marketing’. And what’s more we try and keep things clear and simple so you ‘get it’. So, Search Marketing…what’s it all about? Search Marketing covers most things online that relates to targeting, attracting and capturing people how visit you online.
Some of the key search marketing tactics are:
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC) Marketing
- Social Network Marketing
Pay per click advertising is results based and buyer led. You only pay when someone clicks on your advert. PPC can be up and running quickly, is trackable and offer fantastic flexibility. PPC is growing rapidly and is the best form of direct marketing available today.
Search
engine optimisation is the process of ranking your website high up the
‘natural’ body of a search engine. SEO can take time and effort, but will
result in free traffic i.e. ‘active’ buyers visiting your website for the long
term.
Social
Network Marketing is how you use the horsepower of platforms such as Facebook,
Youtube, MySpace, Twitter, linkedIn and many others. It can be a great tool (when used
creatively), to help build your brand, create loyalty and a buzz about your
business.
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