If you’re serious about finding the people who are already looking for you, Search Engine Optimisation is a crucial element of any search marketing campaign when looking to capture your target audience.

We’re constantly asked… “How do you get to the top of Google?”

So I thought I'd highlight some key areas we focus on with our clients...if you want to know the 'real' professional secrets why not join our Ph-University.  Anyway, here the core foundaion of SEO (and for that matter the starting point for most aspects of search marketing)

But, remember, there are over150 factors that influence where you website ranks within the key search engines and it’s the ‘sum of its parts’ that gets you long lasting results.

Keyword Analysis - SEO Begins with the end in mind

Ask yourself the following question…“what would people type into a search engine to try and find what we offer?” Put yourself in the minds of your customers. Ask your current customers or carry out a survey? Brainstorm in the office.

Once you’ve done this you’ll have a basic keyword list to work from. There are a variety of methods to assess how many people are searching using these keywords (and similar ones!). Not only that, we can actually see how effective they are from an SEO perspective.  

Fron here, visti one of the free resoureces (search for google exteranl keyword tool!), enter in your list...and discover how many people are already out there looking for what you offer! 

To discover more tools and what to do with them, sign into Ph-University.