A new survey has revealed that 82% of parents and 75% of children who play video games refer to the Entertainment Software Rating Board (ESRB) before buying.

"Parents rely on and value the ESRB ratings in helping them decide which games to allow their children to play," said Mike Griffith, President and CEO of Activision Publishing.

"Our 'Ratings Are Not a Game' education initiative underscores our commitment to helping parents better understand and utilize the ratings system as they select age appropriate games and determine the best way for the entire family to enjoy the gaming experience."

These results highlight a key point in increasing your web conversion rate; your customers want to find out for themselves how good your product is, what others think and whether it’s value for money.

A ratings system is a key part of your website as a good review encourages someone to buy the product. No ratings system means that your customer is likely to head elsewhere to find a review and they’re more than likely to forget to come back.

So make it convenient for your customer and allow them the option to leave or read reviews.