A lot has happened to social media marketing in a year; twelve months ago businesses were uncertain about social media but now it's clear that it’s here to stay. Companies are rapidly adopting social media marketing and a recent survey found that the majority of marketers have either just begun using social media or have only been using it for a few months.

When analysing what questions marketers are asking themselves right now, it seems that measuring the return on investment for social media is number one. That’s because whilst most marketers are seeing great value with their social media campaigns, they just cannot figure out how to measure their results.

Here are the top ten questions businesses have been asking about social media marketing, based on the analysis of 1,356 open-ended responses:

1. How do I measure social media return on investment?
2. What are the social media marketing best practices?
3. How do I best manage my time with social media?
4. How do I reach my target markets with social media?
5. How do I generate traffic and leads using social media?
6. How do I implement social media tactics?
7. What are the latest social media trends?
8. How do I get started?
9. How do I integrate my social media activities?
10. How do I evaluate the advantages and disadvantages of each platform?

One thing worth noting is that last year, the top question was related to tactics, but now it's ROI.

That’s because businesses have learned some effective tactics in a year's time, and have realised that these vary depending on needs and goals. Another significant change is that a year ago, people were asking, "Does social media marketing work?" and this isn't even on the list anymore. It's become clear that over the past year that those who’ve figured out how to do it right, have found it works.