Nearly a quarter of consumers are planning to buy this years Valentine’s gifts online, with 9% planning to spend more money than last year.
The new survey by eBillme and Javelin Strategy & Research surveyed more than 1,000 consumers to try and measure the projected online spending. The results showed that consumers are planning to spend an average of £145 during this quarter.
The majority of consumers are looking for gifts other than traditional flowers and chocolates, but nearly 50% don’t know what they’re looking for!
So if you have a great product that you think would make a great Valentines gift why not send out an email marketing campaign now? This is the perfect opportunity for retailers to build on holiday sales.
It’s great news that consumers are planning to shop online this Valentines Day but with most of them favouring non-traditional gifts, see what you can offer? There has never been a better time for you to market and capture these undecided sales and improve your web conversion rate.
