A report out yesterday revealed that optimism is returning to UK marketing companies with budgets set to rise in 2010. This follows a long and consecutive period of cuts made since the recession began.

Whilst preliminary data confirmed that budgets have been set higher on average for 2010, it also found that Marketing spend for PR and events, and for traditional media, dropped 4.1% and 6.9% respectively. 

This year, despite budget cuts, we’re betting the smart money will be spent far more on online activity and in particular, social media. After all, online marketing is not as expensive as traditional marketing methods.

Times have changed and big brands are beginning to embrace online and social media and now we are seeing small to medium size businesses beginning to catch up.

Online marketing will ensure your conversion rate is high and that your marketing is generating business for you as it should be.