Naturally, as we creatives predicted would be the case, online marketing will account for a significantly great proportion of the global ad sector in future years. Social media has taken businesses by storm and is fast becoming a popular tool in many a marketing strategy.

Last year saw a learning curve with businesses getting to grips with using social networks to engage business opportunities.  This year, social media is well and truly in full swing, and a savvy choice of marketing for lead generation, building a strong network of contacts and increasing credibility for products and services on a global scale. 

By 2010, internet marketing will represent 17.1 per cent of overall ad spending compared with 12.7 per cent in 2009.

It attributes the rise to particularly rapid growth in the areas of mobile marketing and social media. This will result in there being just two percentage points between the web and newspapers in terms of ad market share.