We’ve noticed recently the amount of offer based emails we’ve been receiving and how some companies need to think a bit more about the end goal or the offer and how others companies simply don’t think at all! The amount of daily emails received that get deleted straight away because they’re either too text heavy, written poorly, too confusing or just designed badly with no call to action is actually quite scary and just wastes everyone’s time.

So, here are a few tips to for email templates…

Keep the Design Simple - Too many emails try too hard. The most effective templates are the simple ones. A nice mast image that reflects the brand is sufficient. Keep it clean. Keep it simple. But most of all, keep it clear.

Strong Call to Action – The   main reason for sending the email should be obvious as soon as the email is opened. Don’t hide the offer, shout about it. Make sure the recipient can see it. If you’re using a button to link to a landing page, ensure the button stands out enough and makes you want to click it.

The Incentive – Its all very well having a strong call to action but the recipient does need the incentive. Make sure its inviting enough to action. Would you want it? Everyone loves a bargain or even better a freebie. Make it worth their while!

The Landing Page – Now that you’ve got the recipient to the landing page, don’t bog them down with too much information. You’ve got them interested, you don’t want them frustrated because they can’t find out what to do next. Use the principles that you’ve learnt in the email template. Present the information is a clear and informative way with a clear set of instructions on the next step.

This is all fairly obvious but surprisingly overlooked by lots of companies. If you can follow these principles next time you’re designing an email, you’ll probably find your email has a bit more sticking power than others!