Everyone knows how important it is to make a good first impression, you’ve no doubt spent time trying on outfits, practising poses and checking you’ve got nothing in your teeth. First impressions are everything, for you and for your landing pages.

Even if you’re doing everything right in terms of SEO and PPC, if your landing page makes a bad first impression then it could prevent you from making a sale. Take a look at your bounce rate and you’ll see how good an impression you’re making; anything more than 50% is poor.

Your landing pages are crucial pieces of online real estate. Instead of a brochure that you hand out and hope people react to, a landing page can easily be measured so that you can use it as a really strong sales tool. A bit of changes in wording, in colour or font, and in the length of the page can make a big difference in terms of your conversion rate - you’ve just got to find your winning formula.

If you’re looking to boost your landing page conversion rate then you need to be thinking about the following things:

• Is Your Landing Page Appealing?

Look at your landing page from the eyes of your customer. Is it aesthetically pleasing? Do you feel a sense of familiarity or confusion? Take a look at your competitor’s site and see what their page looks like. What are they doing well? Try out a few of their ideas on your landing page and test, test, test.

• How Does It Read?
  

Are you throwing a mountain of sales copy into your visitors’ face? Are you offering anything valuable? You’ve managed to attract someone to your landing page and now you have a chance to really wow them. Our advice: avoid the hard sell and offer them a solution to their problem. Get your web copy right and see your conversion rate soar.

• What Do People Think?
  

Make sure you ask people for their opinion. If you have email marketing software, then why not send out a feedback for – how do you find our site? If you sit down with a client, casually ask them the question, ‘How did you find our website?’ Take feedback onboard and test the necessary changes.

• What Do Your Statistics Say?
  

Google Analytics will be able to tell you where your landing page traffic comes from and what they do once they’re on the page. You’ll be able to see what sorts of keywords bring people to your page and look to see what percentage of your traffic clicks off your page.