Web-forms are often the only communication point your website visitors will have on your website, yet unfortunately they are often an after thought for many businesses.

Imagine that your forms are a set of hurdles; potential customers have to jump over multiple sets of hurdles to reach your conversion point. The simpler your web-form then the lower the hurdles and the more difficult you make your web-form, the higher the hurdles.

If you ask people if they enjoy filling out forms, you’re likely to be told no. The only reason users are likely to complete a form is if they feel it helps them accomplish a task or if there is a personal benefit /incentive.

So how can you increase the likelihood that visitors will reach your goal page and find your web-forms easier? Here’s a few ideas for you to try:

Form layout and design

1.    Put form labels on the left hand side
2.    Use a single column form
3.    Use a font that is easy to read  
4.    Use white space to separate your form fields
5.    Contrast your text and background

Instructions

1.    Remove large blocks of unappealing text
2.    Use specific heading titles
3.    Avoid acronyms
4.    Be polite when asking for information

Web Form Questions

1.    Begin your form with the less personal details
2.    Remove fields that you don’t really need
3.    Break long forms into multiple step forms
4.    Don't force your visitors to respond to marketing questions