To promote a website you need backlinks. Google and other search engines use backlinks as in indication of trust, when a backlink is found it counts the backlink as a kind of "vote" for the website. The more backlinks you have the better chance you have at reaching page 1 on Google for your chosen keywords.
Here are three tried and tested methods you can personally use to gain some backlinks for your website.
Article Marketing
Article marketing is in my experience one of the most popular and effective method of building backlinks without a budget to spend. There are many advantages to article marketing.
Advantages fo article marketing;
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Very relevant backlinks
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You can create the content yourself
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Content resides on a trusted domain
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Article directories allow other webmasters to reprint your article with the resource box intact which means more backlinks for you.
Google loves article directories, especially reputable directories like Ezine articles where each article is reviewed to make sure it enhances the users experience.
Google will reward you for submitting articles to article directories.
Articles should be compelling and always lead the reader to your call to action with a link to your website. Provide them with something they need, answer their questions. For lead generation a good article should always leave the reader wanting more.
Blog commenting
Blog commenting is a strategy where you search for blogs related to your niche and leave a respectful and relevant comment with a link to your website. A lot of blogs will allow you to leave these comments but most blogs attach a "nofollow" attribute to any URL in comments. The nofollow tag stops any PageRank or “votes” flowing to the target website so placing a link there provides no SEO value, however, a good well placed link can provide traffic and a way for Google to find your website.
Blog commenting is a good strategy but too much spam can have an adverse effect on your website, be careful.
Email Other Webmasters
Gather URLs to relevant and well trusted websites so you can write emails to them explaining the benefits of linking to your site and vise versa.
Just a basic email telling them how great their website is and how he/she can increase the page rank of their website if you link together.
Reciprocal linking is not as powerful as one way linking but these types of links are very relevant to your site if done properly and I believe are one of the best techniques for promotion and gaining the link juice you need to bolster your search engine rankings.
