Over the next weeks and months I’m going to take you all down the route of ‘how to make you website work harder’.  All websites want (and I’m sure you) 1 or some of these outcomes:

• Increase revenue
• Reduce Cost
• Improve Customer Satisfaction / Loyalty

Basically all goals or desired actions come under these three outcomes.  Whether you’ve got an ecommerce site, information, blogs etc.  So, my first question is:

Have you set any outcomes / goals for your website? Do you measure and track them? 

And second and most importantly:

Do you know what actions to take to improve them??

You can’t mange and improve what you can’t measure...so if you serious about winning online make yourself a brew and have a think about what it is your business needs from your website and online marketing.

• It might be that you want to generate xx amount of enquires or downloads per unique visit (or visitors – do you know the difference?)
• It might be that you’re looking at how many overall sales Or specific sales of certain products at a time of year
• It could be you provide fantastic information and you want people to visit xx amount of pages as they find what you offer so useful and informative
• You may have a target ‘bounce rate’ (this is fantastic measurement – a favourite of mine).  More importantly you might have a target bounce rate for specific landing pages within your site? (quick tip - bounce rate can be effected by the method of entry to it and source of traffic) 

You really need to think long and hard about what you believe are the KPI’s that will help you maximise the performance of your website.  Helping you to engage with your users and generate more business for you.

As always, it’s not the tools you use, but how you use them.

So yes, you can set and measure them.  But what really matters is what actions can you take that will improve your goals conversion?  This is where it becomes both a science and an art.

And what’s great about doing it online?  You can test, split test, multi test and 'win hard but fail faster'.  By doing this, you’ll learn what really engages your customers that visit your website.

So watch this space, subscribe to our blog and over the next few weeks and months, I’m going to help you ‘understand’ and give you ‘gold nuggets’ for conversion tactics that will accelerate your business online and help you stay ahead of your competitors.

It’s going to be fun!

Google Dave

PS...If you’d like me to answer any questions on how to ‘turbo charge’ you’re website; drop me a comment and I’ll look to answer it in the coming weeks.