Google has come up with a tool to help small organisations advertise on YouTube.

The new feature will let advertisers use simple templates to create InVideo overlays and companion ads on YouTube.  (An InVideo ad is an animated flash overlay that appears at the bottom part of a video that a user is watching.)

Now, advertisers can use the Display Ad Builder to turn their adverts into overlays and run a campaign on YouTube in minutes.

Overlays can be bought depending on the type of campaign the advertiser wants to run. The two options are CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions,) either can be matched to YouTube videos based on numerous criteria such as demographics, content categories or even on a video by video level.

Considering that takeover ads on the YouTube homepage are said to be sold in advance of hundreds of thousands of pounds, this could prove to be a very popular option.  The move also earns brownie points for being low risk, since it probably didn't take much in the way of resources to execute and it doesn't cut any privacy corners.

Now we just get to guess how much Google will actually make from the feature but here’s a pause for thought for you: a Citigroup analyst has estimated that YouTube will pull in about $1 billion in gross revenue this year. Cha-ching!