Facebook Ads, or Facebook Advertising to those who aren’t up-to-date with the lingo, is a new revolution which gives businesses, both small and large, the chance to communicate with millions of people worldwide.
Setting up a Facebook page is no longer the extent of what the social networking site can do for your business. Facebook Ads will allow you to target your specific demographics from over 300,000,000 members worldwide.
For example, if your business sells luxury handbags then you would be able to advertise specifically to all women, aged 25-40. Facebook Ads also uses keyword associations, so expect to be reaching all women who mention their love of fashion on their own Facebook pages. The wide range of data available is an amazing tool for the right advertiser.
It is also important to remember to feature an image in your advert as this is proven to attract more attention and ultimately, more clicks.
Unlike typical paid search advertising, you won’t be bidding for keywords; you’ll be bidding on the demographic of the user.
Whilst this level of demographic filtering is just at the start for Facebook, it can still allow you to accurately target your advertising. However, in typical Facebook style expect this to be developed pretty quickly so who knows where this could lead to.
So, why use Facebook Ads?
- You can target millions of your target market with the click of a button.
- You will increase your CTR (click through rate), attracting many more visitors to your site
- You should see an increase in the number of customers you are able to attract
- You’re going to be up against far less competition than you would be in the paid search area
Hopefully by now, the optimist in you should be jumping for joy but be warned you should approach Facebook Ads with realistic expectations. It may not work for you straight away but don’t be instantly deterred, give it some time and then try again. Creativity is key; you want to encourage Facebook users to engage with you and if you manage that, well, you’ll be basking in Facebook gold.
