Web analytics provider, Omniture has further secured their partnership with Facebook by announcing today that customers can now purchase, automate and more thoroughly track their Facebook ad buys.

The announcement is targeted towards marketers who are looking to get a better understanding of the performance of their Facebook media buys. The custom report options will offer a complete look at the analytics, effectiveness and customer engagement generated by campaigns.

In the past year, the Adobe-owned company has supported Twitter analytics and the Facebook application measurement, making the addition of Facebook ad measurement the next logical step.

With the majority of Facebook’s projected revenue for 2010 coming from ad buys, it’s clear to see why both Omniture and Facebook would want to help marketers better analyse, optimise and spend more on their campaigns.

Today’s news also included the addition of display ad optimisation, more mobile analytics and an expansion to the company’s partnership with Experian.