I don't have to tell you that Facebook can be a tremendous source of web traffic and there's a good chance that most of the people you know, or want to know, are on it.

With over 400 million users, the social network is consuming more and more of people's time, and thanks to mobile devices, it’s always accessible. The average Facebook user spends 55 minutes per day on Facebook and nearly 80,000 sites use Facebook Connect.

If you don't have a Facebook Page, not only are you missing out on traffic to your site, but a chance to engage with your customers and ultimately improving your brand's reputation.

Maybe you already have a Facebook page but you’ve found that it’s not performing how you’d like? If your fan page is emptier than a Rick Astley concert, you need to start focusing your Facebook strategy on interesting the fans you do have instead of trying to collect more.

Don’t think Facebook pages are a waste of time - only 4% of pages have 10,000 or more fans and only 0.76% has 100,000 or more – so don’t be offended.

Studies have found there to be a strong correlation between the amount of other content your page has (notes, links, photos, videos) and your number of fans. Therefore if you want to grow your Facebook fan base, try and move beyond simple Wall posts by adding photos, videos, links and other content. Test content types and see what works best for you.

Let us know what you think. Does your Facebook Page drive traffic to your site? Does it engage customers? What’s your strategy?