A new report entitled, "Beyond Trust: Engaging Consumers in the Post-Recession World," has revealed the top performing brands in the U.S. based on "trust" and "recommendation.”
The report explored the relationship between consumers and brands, emphasising the importance of ‘trust’ in these economically challenging times. The fact is: consumers will not spend their hard-earned money on brands they don’t trust.
The most trusted brand in each of the 22 countries was nearly seven times more likely to be purchased from, as consumers were 10 times more likely to have formed a strong bond with these brands.
The results were as followed:
- Amazon.com - 123
- FedEx - 122
- Downy - 120
- Huggies - 120
- Tide - 120
- Tylenol - 120
- Toyota - 119
- WebMD - 119
- Pampers - 118
- UPS (United Parcel Service) - 118
The scores were calculated by looking at responses to the following
questions, "how trustworthy is this brand?" and "would you recommend
this brand?" The average score was 100, and anything over 105 is
considered good.
How do you think you would score?
