One of the most important things about being a blogger is to make sure that you’re unique.

This a massively popular market, so you really do need to stand out. There’s no point in being a little fish in a big pond, you need to be the big fish.

To do this, you will need to get your readers to connect with you in a way that makes them want to visit time and time again. There may be plenty of other bloggers out there talking about the exact same thing as you, but it is your identity and style that makes you stand out.

Essentially, developing your blogging identity involves branding yourself to your readers and visitors. Your readers will immediately associate characteristics with you and your blog which means that people will actually read your posts; they will wants to see what you have to say.

Here a few tips on how you can find your own blogging identity:

 Don’t expect your blogging identity to be developed overnight. You have to work out what works for you and what generates a response from your reader.

 Think about what makes you different, what makes you stand out. Develop these features, emphasise them if you need to but make sure you stay consistent.

 Now you have to tell your readers that this is what sets your blog apart from others. Do you want to be the girl with amazing photography or the guy with the tongue-in-cheek content, when you decide - tell your readers.

 If you find it hard to differentiate yourself, ask the opinion of other bloggers, your readers or even friends who can be completely honest with you.

 What is the best thing about your blog – your quirky writing style, your amazingly designed blog or the huge amount of followers you have?

 Think about your potential target market and how they would respond to your identity. You have to keep them in mind at all times to make sure they continually fit together.

 Think about your long term goals, what is the purpose of your blog? Make sure your identity helps you achieve your goals, not the opposite.

 If you’re completely stuck then take a look at some of your favourite blogs, what is it that you like? The style of writing? Their unique approach? Don’t copy the blog but use it to help you find your own identity.