Time is valuable. You probably already know that, but is it something you consider when it comes to your customers' time?

If you run an e-commerce business, you have to consider that consumers want to spend as little time on your site as possible. That's not because they don't want to buy from you, they just want to be able to do so quickly. The more time you make them spend on the buying process, the less likely they are to actually buy from you.

You probably include a form on your site to get your users information but think about how much you’re asking them for. Forms can really slow users down on a site and at the end of the day; you only really need a couple things.

Say, for example, that you have an email form and you're collecting email addresses to put them on your email newsletter, you ask for their name, interests, email address and you include some checkboxes like ‘where did you hear about us?’ You’ve seen other sites doing it, so you probably assume that's just a normal field, but when someone looks at it, they say, 'I don't really want to spend time filling that out.'"

Don’t you do that yourself? I know I do.

Try reducing the number of form fields that you put on your form and you’ll see a dramatic improvement in the number of people who will actually fill it out. Only ask for the information that you really need. The same goes for the check-out and registration process. Make it as simple and concise as you can, and you'll really increase those conversions.