Yesterday we talked about testing but what if you believe your website design has stood the test of time and defeated any other redesigns you may have thrown at it, then what do you test?

Here are some ideas for you…

1. Headline
      • You can easily test 2 or 3 variations
      • Create urgency such as “available for a limited time” or “you have to know this now”
      • Highlight several benefits
      • Announce an exciting finding, something unique about your service
      • Test a few provocative questions

2. Images
      • Choose 2 or 3 images to test
      • Think about having photographs of people that may relate with your target audience
      • Charts and graphs (prove what you’re saying)
      • Other items related to your target market

3. Colour Scheme
      • Test several different background/font combinations
      • Will a light background with dark font work better? Try it out and see for yourself.

4. Incentive
      • Mention an incentive in the headline
      • Have it as one of the main bullet points
      • Before the button
      • To the right of the button