No matter how much money or market share Amazon creates, they have never stopped testing and many businesses should be following their lead. By constantly proving and disproving new ideas and concepts, Amazon always maintains a high conversion rate. They have no doubt eliminated thousands of page designs that did not work but that’s the result of successful testing.

That’s the one optimisation recommendation I can give to anyone…keep on testing.

One of the first things I would test would be the look and feel of your webpage. Do you look at it and say “Wow!” What stands out at you? Does the overall look feel professional?

Not that ugly webpage’s perform worse than attractive pages but it is to remind you that strategy is more important than design.

Here’s one idea for you to test with your own website…

1. A simple, plain layout

We see a common mistake across many industries where a landing page is composed of elements that just over-complicate the objective. Therefore why not try a page where visitors are given a strong call to action (sign up, enter your email address, etc.) and try to avoid doing much selling.

Your landing page might only need a headline, a call to action, and button. Bulky copy, testimonials, demos, videos, images, and other fancy page elements are just not necessary.

To summarise, test your page with the following:

      • A non-descript background
      • Simple headline: “Download your free report on…”
      • Sub-headline: “Tell us where to send the report”
      • Email field
      • Button

Just make it as simple as possible.

If you try this out, then why not let us know how this works for you? Leave us your feedback in the comment box below…