Social Media is becoming increasingly popular in the marketing world, and a highly effective tool in promoting brands for much less money than through traditional channels.

Two examples to illustrate this recently have been The Fairtrade reporting a 12% increase in Fairtrade goods following their online marketing campaigns through customer focus and understanding, and viral videos becoming widespread amongst music music labels.

It's clear that when we go back to basics, it's the very simple marketing techniques that work. In the world of social media marketing, the key being, to create conversation, follow the conversation, and join the conversation. We're all aware that understanding our customers is essential in the marketing process, and how better than to address your target base first hand? Engage your audience, find out what makes them tick, and more importantly, find out what doesn't.

The more time you dedicate to building a strong network of contacts, followers and industry experts, the quicker you build credibility, recognition and ultimately, convert those strangers into twenty minute meetings.