Razorfish has just released a collection of interesting data based on consumer online behaviour, and a good deal has to do with social media and brand interaction.

So if you’re struggling to find the right use of social networks for your business then take a look at the following:

What we can appreciate from this data is that consumers are clearly more than willing to interact with brands through social media. It's NOT about pushing your offers out there and hoping people bite. People are becoming friends and fans of brands and they’re hoping you’re going to give them special offers - notably this is most expected on Facebook, MySpace and Twitter.

Look out for interesting new marketing opportunities that are going to continue to present themselves as networks get more advanced and more brands figure out new ways to use them.

Although the data presents a good picture of what consumers are looking for from brands on social networks remember that there is no limitation of what your company can do with them.

We recommend you have a look through all the results by clicking here.