As a business with a website, you may be rightfully concerned about your conversion rate. How many people who visit your site will get in touch? What percentage of your traffic will become customers?

What we want to look at today is the impact the addition of a web video may have on your website conversion rate.

As specialists in website conversion rates, we have several ideas why a video might boost your conversion rate. First, it improves the customer’s ability to relate to what you are offering them.

Secondly, it presents the object in a more convincing fashion; the customer can see how it moves, how it should be used, etc. Thirdly, video media communicates with your visitors on a much more personal level.

You may be thinking, great! I’m going to upload a video to my website straightaway! But before you do, there are a couple of downsides that can make or break the effectiveness of you web video:

1.    Is it easily downloadable? Think about your users connection speed.
2.    Videos are experienced in real time, as opposed to web pages, but will your users like this?

If you want to enhance your video effectiveness then make sure viewing your video is an option, not an obligation. Also, make sure it’s short, preferably less than a minute long. Final tip… make sure your video supports your conversion goal and it isn’t just a ‘cool’ add on to your website, think relevancy.