Are you looking for a new way to boost your search results? Well, now that results are comprised of all kinds of content, why not consider boosting your SEO by creating a YouTube channel? Every video you post to your channel can be tagged and indexed, increasing the odds of your brand name appearing in natural searches for keywords associated with your business.

The best thing is that creating your own channel is pretty simple so here are four easy steps to kick things off:

1.  Choose Your Topics

A lot of people will want to watch a video about your company, but they won’t want to watch a commercial about your products. People appreciate informative or entertaining videos about your products that illustrate how to choose the ones for their needs, how to use or fix them, and what special features are available.

Also consider what expertise you can offer beyond your products. Whatever business you're in, you're probably an expert at what you do, so share your knowledge. For example:  If you sell clothes, record videos showing how you choose your merchandise, interview local designers or even create how-to videos on coordinating outfits.

With a bit of creative thinking, you can come up with some really interesting ideas that would be a perfect fit for a regular or even semi-regular video series.

2. Record Your Videos

Once you come up with ideas, you're ready to record. You can use any high-quality consumer-level camera, don’t worry about hiring a professional videographer - in fact, your videos looking “home made” will just increase the viral appeal and makes them look less like commercials.

Before you record your video, make a bullet list of 5-10 points to talk about and keep the edited recording less than two minutes. At both the start and end of the video, it's OK to plug your website or business. Make sure to always include a link to your website in the video, which will deliver viewers from YouTube to your product pages.

3. Optimise for VSEO

After you've uploaded your video to YouTube, you'll be asked to enter a title, description and tags. This is where VSEO begins.

Let’s say your company sells cupcakes and you just recorded and uploaded a video about "birthday cupcakes." You’ll want to use the phrase in the title twice to maximize SEO impact –- once at the front and once at the end, like this: "Birthday Cupcakes: How to make Birthday Cupcakes."

For the video description you’ll need to include a link at the front of the description back to your website, followed by a carefully crafted paragraph around your key phrase. Remember to use lots of supporting words that give context to your video.

Finally, for tags, repeat your key phrase and common variants. Similar to website SEO, stick to 10-15 phrases. For phrases with more than one word, make sure you enclose them in double quotes.

4. Build a Base of Viewers

You can begin to "seed" your video beyond posting links on Facebook and Twitter.

One idea is to post your content as a "video reply" to other related videos. This gives YouTube context as to what your video is about and starts a steady flow of traffic. To do this, search YouTube for the exact phrase you want to rank for and post your new video as a "video reply" to those that come up.

Next, start building links back to your video. The best way to do this is to find out who is linking back to the most popular videos in your category, searching for that URL in Google to see where it appears, and then reaching out to these sites to ask them to link to your videos.