Microsoft has added a new social sharing feature to Bing Shopping, which lets people share products with members of their social circle via Facebook, Twitter, or email. People can now ask for input before they make that important purchase.

People very rarely shop alone, going to a shopping centre is often a very social thing so then why should shopping online be any different? 75% of shoppers seek advice from others even when shopping online and now Bing shoppers can too.

Bing says it expects people to use the feature to get feedback from their friends not only on pricing, but about things like if an article of clothing would "look good on them" or if there is a better model for a product, etc.

Bing has had sharing features for all kinds of results like news and entertainment for a while, but share features for shopping will make online shopping a little bit more like going out with your friends or accessing a physically unavailable friend whose opinion you’d like.

It’s a little surprising that they didn't incorporate the Facebook ‘Like’ Button into this feature, but at least they clearly respect the fact that some people will prefer a more private method of sharing like email.