The only time I had previously come across the word, ‘bespoke,’ was when I was flicking through pages of designer dresses in an issue of Vogue. Before now, bespoke always meant an absolutely beautiful, one-off, custom-made dress… absolute glamour.

So when I heard bespoke and web development being used all together, I’ll admit I wondered what my dream dress had to do with web development. In my quest for answers, very journalistic of me, I found a few bits of usual information I though you might like to know…

- Bespoke web development is a consideration of striking, intuitive designs and commercial elements so that your website can be developed for the right reasons

- There are plenty of existing websites that are developing for the wrong reasons – they may be pretty but they’re definitely not clever

- Bespoke web development is effective in taking you ahead of the market place competition

So, instead of that custom-made dress I was imagining, think of it like a custom-made website with functions that often stretch far beyond the imagination. 

Here at Ph. we have our very own in-house content management system, Ph.Use, which means we can make anything possible - from online redeemable vouchers to innovative scraping technology.

The main thing about bespoke web development is to make sure you always have your client’s commercial goals in mind, navigated with Search Engine importance.

If you can offer something completely new, well that’s just showing off really…