We talked the other day about the opportunities YouTube can offer your business. With their global audience, you will want to reach as many people as possible so you should make sure subtitles are available for your videos.

You’ll want closed captioning to reach the deaf and hard of hearing. The process of doing this has got even easier in recent months and here’s how you can find out how to do it: http://mashable.com/2010/01/16/youtube-captions-how-to/

Once you’ve uploaded a video to your YouTube account, you have two options for generating subtitles for the video: the CaptionTube web app that Google has created, or upload your own transcript and use Google’s speech recognition technology.

Which ever way you choose, you’ll be able to communicate with all you viewers with captions in their native language or translation whilst they’re watching your video.

Many people will not appreciate the importance of subtitles, so take advantage of their error and converse with all the people that they can’t. These people will appreciate your extra effort in communicating with them and as a result, your chances of converting them into clients will be more likely.