AOL says the growth of online video advertising will far outpace any other online format.

To give you a better idea of how seriously AOL is taking video - the company refers to estimates from eMarketer, which project an increase in online video advertising spending from $734 million in 2008 to $5.2 billion by 2014.

AOL has just acquired a video platform company called StudioNow which will help them to capitalise even more fully on the projected growth of video as it establishes itself as a key form of brand advertising in the digital space.

Premium original video creation is now a fundamental part of AOL’s strategy to offer consumers world-class and stimulating content at scale.

With AOL having often the lead the way in terms of social media, now is your chance to make sure your business doesn’t fall behind. If you’re seriously thinking about marketing strategies for the future then AOL is showing you the way. See if there is anyway you can significantly increase your video content and offerings.