As most of us headed back to work yesterday suffering from a case of the January blues, the fortunate employees at Facebook will have been skipping back to their desks. It was just announced that their site attracted a record-breaking amount of traffic over this Christmas and New Year.
For the first time ever, Facebook received more traffic on Christmas Eve and Christmas day than Google did.
Whilst we don’t expect Facebook will continue to attract more traffic than Google, it is still testament to the social networking site for managing to close a huge gap that opened up around the 5th December.
We also wonder if Facebook beating Google will become a holiday tradition. Valentines Day, Easter, Halloween? Or maybe, it is just the particular holidays when people have time off work that they have the time to socialise with their friends online – maybe posting a few Facebook comments here and there.
Maybe it is no coincidence that Facebook traffic began to peak as soon as all of us 9-5’s finished work for the Christmas break. We know Facebook started with students but is it the full time workers that have lead to this surge in traffic? Or do we all just feel the need to socialise more over Christmas?
What do you think? Do you head for Facebook as soon as you’ve finished work? Was your Christmas all about turkey and Tweets? Share your thoughts.