Skip to content

#27 Building a Community with Hubspot CEO Brian Halligan

Building a Community with Hubspot CEO Brian HalliganFor this week’s episode of Getting Goosebumps, I had the chance to fire away some burning questions to Brian Halligan, the CEO and co-founder of the company at the centre of the inbound marketing universe, HubSpot!

Starting out as a venture capitalist who became captivated by the digital world, he’s developed invaluable knowledge on content marketing that can help boost your brand’s ability to build a community and tell a story!

The power of blogging

Brian reveals how he first became enthralled by blogging. We discuss how this led to the formation of HubSpot and Brian shares what he’s learnt to help get content marketing right.

When it comes to connecting with an audience, Brian’s an expert at making sure everything resonates specifically with his followers.

Building a community

Successful marketing is underpinned by a loyal, engaged community…but how can we achieve this? Brian takes us back to the beginning and shares how HubSpot’s community grew over time.

Sometimes it’s worth taking a stand and pushing the boundaries! We talk about how this benefited HubSpot in the long-term. There’s some great inspiration to take on board!

Principles build a story

Brian shares how storytelling is weaved into HubSpot’s brand through their very strong principles and values.

It’s a lesson every brand can learn from, so make sure you check out the insight he has to offer! 

Recent Podcasts

#48 How Ann Zuccardy became an accidental neuroscientist

This week I am joined on another episode of Getting Goosepumps by Ann Zuccardy, and what an episode it is. Ann a former writer who suffered from a brain injury has since become, what she explains to be, an accidental neuroscientist. 4 years following her injury Ann has learned that the majority of…

#47 Doing the right thing by your customer with Jay Baer

On this week’s episode of Getting Goosebumps, I have the chance to chat with master marketer, NY Times bestselling author and keynote speaker Jay Baer.

#46 Using comedy to engage your audience with Jack Kester Milner

So on this weeks episode I am joined by Jack Kester Milner. Jack’s career history includes an impressive simultaneous career as a director writer, comedy actor and producer in television, radio and film.

#45 Telling your employer brand story with Lars Schmidt

On this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR. He is also the Co-founder of HROS – a platform designed to bring an open sourced approach to HR & Recruitment.